Your coaching website: what to include, what it costs, and a simpler way to build it

Do you need a website for your coaching business?

If new clients look you up before they reach out, yes. Referrals, social posts and directory listings all send people somewhere to check you out. A website is the one place you control, where they can see who you help, how you work and what it costs, and book a first session without an email back and forth. For life coaches and business coaches alike, that saves time on every new enquiry.

What a coaching website should include

A good website for coaches covers the same things a client wants to know before booking:

1. Who you help and the result you work toward. Put this at the top, in plain words.
2. Your story, approach and credentials. Clients choose a coach they trust.
3. Testimonials. A few specific client quotes do more than a long list.
4. Your services and prices. Say what a session or package includes.
5. Booking on the page. Let visitors pick a time without leaving your site.
6. Payment at booking. Taking payment up front means less chasing later.
7. Intake form and agreement. Collect what you need before the first session.
8. A contact form that replies. An instant acknowledgement means nobody is left waiting.
9. Your own web address. A domain with your name looks established.
10. Search basics. Structured data and a sitemap help search engines understand your site.

How Its My Site covers the list

• Your site, live in a few hours. Choose a design preset, write your bio, approach, credentials and testimonials, and publish on a free yourname.its-my-site.com address. Connect your own domain at any time. Structured data and sitemaps are built in.
• Booking on your own site. Clients pick a time on your site, not on a separate scheduling page. Two-way sync with Google Calendar and Outlook / Microsoft 365 hides the times you are already busy. Sessions can include a Google Meet or Microsoft Teams link, or your own Zoom link.
• Paid when they book. Clients pay by card at booking through Stripe, and the money goes to your own account. Its My Site adds no platform fee on top of Stripe's processing. You can also set a service as pay in person, invoice or free, and sell prepaid session packages that clients use when they book.
• Forms and agreements at booking. Attach an intake form and a contract to a service. Clients fill in the form and sign as part of booking, and both land on their client record.
• Client records that fill themselves in. Every enquiry or booking creates a client record, and the contact form sends an instant acknowledgement. Each enquiry opens a deal with a next step and a due date, and anything overdue shows up on its own. Forms, signed agreements, bookings, payments, notes and emails all sit on one timeline.
• Your data stays yours. Export your client and session records to CSV whenever you want, and delete your account yourself. There is no export fee and no retention hold.

How much does a coaching website cost?

It depends on how you build it:

• A custom-built site from a designer or agency. Wix estimates this at anywhere from $1,000 to over $10,000, before hosting and upkeep.
• A general website builder. Wix lists premium plans from $17 to $159 a month on yearly billing. Booking, payments and client records are often separate add-ons or other tools.
• A coaching platform with a website included. These range from $9 to about $200 a month, depending on the tool and plan.

Its My Site is one plan at $9 a month or $90 a year, with the website, booking, calendar sync, client records, forms and contracts, and email notifications included.

How Its My Site compares with coaching platforms

These are good tools, and some do things Its My Site does not. The difference we'd point to is simplicity: one plan, one price, and the website included.